Understand the request
Is it new? Does the application already do part of it? What does the user actually need?
AI-native delivery for business-critical applications
Deliver business requests into productionwithout turning every change into an engineering project
Rubbr triages incoming requests against a living understanding of the application, prepares the changes and coordinates delivery. Product owners stay in control of what changes and why; engineering steps in when it matters.
01 · Why changes get stuck
You own the application. But every change still starts by asking engineering.
For an existing application, someone has to reconstruct the context, assess the impact, translate the need into something buildable, and find engineering capacity. For under-resourced applications, this can take longer than the implementation itself.
Reconstruct what it touches
Someone has to find the relevant business rules, dependencies and code before they can judge the impact.
Turn it into something buildable
Business intent has to become a precise specification and implementation plan.
Find capacity to deliver it
Then the request joins the queue behind work with more strategic visibility.
Product Owners were given ownership of the “what.” They were never given autonomy over the path to production.
02 · What Rubbr is
The AI delivery platform for Product Owners
Rubbr continuously understands what your application does, how each feature is implemented, and the rules and dependencies that govern it.
Every request is analysed, scoped and specified against the real application before anything is built.
You decide what should change. Rubbr handles planning, specification and delivery around that decision.
03 · From request to change in production
For Product Owners. Not backlog administrators.
Requests arrive from Slack, from email, from your ticketing system. Rubbr takes each one through feasibility, trade-offs, specification, impact and implementation. Product Owners make the decisions; Rubbr does the delivery work around them.
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FEASIBILITY
Know what’s possible before opening an engineering ticket
Ask what a change would take. Rubbr answers against the actual application — what already exists, what it touches, and what makes it easy or difficult.
You keep the judgement. Rubbr does the work in between.
Book a demo04 · Approval and audit
Approve the behaviour. Keep the record.
Product Owners approve what should happen. Engineering keeps the technical gates. Rubbr records every decision from request to production.
Review the change through the user’s eyes
See what changes for the user, what else it affects, and what is still uncertain.
You approve the behaviour, not the code.
Every decision stays attached to the change
From the original request to approval, implementation and release.
Who decided what, when, and why — always traceable.
The business approves intent. Engineering governs risk. Rubbr preserves accountability.
05 · For engineering
Engineering keeps the gate
Rubbr builds its understanding from your codebase and your running application, and every merge keeps it current.
Codebase scan
Running UI scan
ContextFull functional scope, each feature mapped to its code, plus your rules
Rubbr agentsReason only from the context
Rubbr implements
Or your developers
Engineering reviews the PRNothing merges without you
Every merge updates the context
An always-on software architect
The functional scope, the feature-to-code map and the rules stay current without anyone maintaining them.
You get your attention back, not your job taken
The questions that used to interrupt you are answered before they reach you.
Requirements arrive specified
Written against your code, with impact assessed before anyone estimates anything.
The context is yours
New joiners, contractors and your own coding agents start from it instead of rebuilding it.
06 · Team
A senior founding team built for enterprise software delivery
Daniel Jarjoura
Founder & CEO
Marc Sélince
Operations
Thierry Abaléa
Technology